WINGED BY LEMA
Creative Agency Reimagined
Project Concept Label
FRAMER, UI/UX Design, Website
Project Type
INTRODUCTION
Tesla’s internal design team approached us with a clear goal — to create a showcase site that reflected their innovation, precision, and design-forward thinking. This wasn’t just about cars. It was about designing an experience that matched the emotional and futuristic feel of the Tesla brand. Our objective was to create a digital space that felt fast, fluid, and distinctly “Tesla.”
FINAL PERFORMANCE
The microsite received acclaim both internally and across the Tesla design community. Engagement time nearly tripled compared to previous launches, and the feedback highlighted how well the experience captured Tesla’s spirit. Internally, the design team saw the project as a new benchmark — proving that storytelling and performance can live in perfect sync.
